The M25 reveal video was one of the most rewarding and ambitious projects I have worked on with Melbourne University Racing. Production took place over six months and involved far more than just filmmaking, from planning the creative direction and coordinating shoot schedules to reaching out to alumni and organising interviews across multiple days, all ahead of the in-person launch event. My aim was to create a reveal that felt cinematic and emotionally grounded, while still reflecting the people, history and effort behind the car. From capturing detailed visuals of M25 to shaping the final edit, sound, pacing and colour, I wanted the video to feel like more than a standard launch piece. a moment that celebrated the team’s history, current work, future direction and shared the story behind the car with our wider audience.
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