For this campaign, I led the videography and photography for Melbourne University Racing’s merch shoot, creating a set of visuals designed for social media, promotional material and online release. The aim was to present the team’s apparel in a way that felt polished, energetic and consistent with MUR’s motorsport identity.
The shoot combined studio-style product visuals with lifestyle-focused content, using controlled framing, lighting and colour to highlight the merch while still keeping the team and brand at the centre of the campaign. I produced both stills and video assets, covering the process from planning and shooting through to editing, colour grading and final delivery.
