As Marketing Director, I led the creative direction and rollout of Melbourne University Racing’s 2026 rebrand, developing a refreshed visual identity that better reflected the team’s professionalism, technical ambition and evolution as one of Australia’s leading Formula Student teams.
My role involved establishing the creative direction, producing launch content and implementing the new brand across the team’s digital platforms. This included developing a consistent visual style, creating photography and video assets, designing social media content and ensuring the new identity was reflected across recruitment campaigns, sponsor activations and day-to-day communications.
The rebrand provided a stronger and more cohesive identity that improved the team's presentation to prospective members, industry partners and the wider Formula Student community, creating a consistent foundation for all marketing and media throughout the 2026 season.